ABOUT ME AND MY
BRANDING / WEB DESIGN / UI / MOTION / STRATEGY
As a designer and marketer with 4+ years of experience in the sports world, my excellent aesthetic execution, coupled with marketing experience and an analytical mindset, allow me to transmit messages effectively in order to enhance the value of organizations and increase revenue generation.
When it comes to design, I don't strive to create assets that are just visually compelling, my aim is to create assets that are functional. Here is where my experience as a sports marketer comes into play. This background provides me with an awareness of the ultimate purpose of what good design is meant to accomplish in this industry. It gives me the ability to create brand elements and marketing assets with a marketer’s understanding of the nuances of each platform, ensuring that all design assets are native, thereby maximizing the efficiency of communication with the respective audience. Good design is functional design.
2019 - PRESENT
CREATIVE & DESIGN ASSOCIATE
Managed and executed all creative projects and tasks for the Brands 360 department at Infront, including the creation, development and administration of new brand identities and brand assets.
2014 - 2018
Designed all marketing material used across all social media platforms, web, pitch branding, merchandise, and other assets. Executed and administered all marketing campaigns for the six Barça Academies in Canada.
2016 - 2019
Responsible for the design, branding and art direction of various marketing projects, including design planning, editorial, lettering, web design and video ads.