ABOUT ME AND MY

DESIGN

EXPERIENCE

BRANDING   /   WEB DESIGN   /    UI   /   MOTION   /   STRATEGY 

As a designer and marketer with 4+ years of experience in the sports world, my excellent aesthetic execution, coupled with marketing experience and an analytical mindset, allow me to transmit messages effectively in order to enhance the value of organizations and increase revenue generation.

When it comes to design, I don't strive to create assets that are just visually compelling, my aim is to create assets that are functional.  Here is where my experience as a sports marketer comes into play. This background provides me with an awareness of the ultimate purpose of what good design is meant  to accomplish in this industry. It gives me the ability to create brand elements and marketing assets with a marketer’s understanding of the nuances of each platform, ensuring that all design assets are native, thereby maximizing the efficiency of communication with the respective audience.  Good design is functional design.
 

2019 - PRESENT

CREATIVE & DESIGN ASSOCIATE

Managed and executed all creative projects and tasks for the Brands 360 department at Infront, including the creation, development and administration of new brand identities and brand assets.

2014 - 2018

MARKETING MANAGER

Designed all marketing material used across all social media platforms, web, pitch branding, merchandise, and other assets.  Executed and administered all marketing campaigns for the six Barça Academies in Canada.

2016 - 2019

FREELANCE CREATIVE

Responsible for the design, branding and art direction of various marketing projects, including design planning, editorial, lettering, web design and video ads.

WORK EXPERIENCE
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© 2020 BY LUIS ABELLO

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